Case Study
CRUMS Leasing: 0 to 30.2K SEO Impressions in 3 Months
How an AI-Native Fractional CMO Engagement Replaced 7 Platforms with 1 Unified System and Delivered Enterprise-Grade SEO Performance
Led by John Frazee — Fractional CMO & AI Marketing Consultant
In early 2026, CRUMS Leasing engaged Love Marketing to build an AI Operating System that would replace 7 disparate platforms with 1 unified solution. The project was led by Fractional CMO John Frazee. This case study focuses on the SEO performance — the technical and content deliverables that got a brand-new site from 0 to 30.2K impressions in 3 months without paid promotion.
The SEO Challenge
- →New domain (leasingrpm.com), no backlink profile, no historical authority
- →Aggressive 90-day launch window
- →Need to establish topical authority in property management + leasing verticals
- →Zero paid budget for initial 90 days
The SEO Strategy
100+ Pages of Programmatic + Editorial Content
We shipped over 100 indexable pages across three layers: service pages targeting core leasing and property management intent, location pages for each service area, and editorial resource pages answering the actual questions owners and renters were typing into Google. The programmatic layer covered breadth; the editorial layer built topical depth and internal-link density.
9 Core AI Systems Feeding Content
Nine coordinated AI systems handled research, drafting, entity linking, schema generation, image alt-text, internal linking, and QA. Every piece of content went through a human editorial pass, but AI absorbed the mechanical work — the reason 100+ high-quality pages shipped in a 90-day window with a small team. This is the operating model behind an AI Marketing Consulting engagement when it's run correctly.
Technical SEO Foundation
Before a single content page went live, the technical foundation was in place: valid Article, LocalBusiness, and Person JSON-LD schema, a clean XML sitemap, canonical tags on every route, a well-scoped robots.txt, and Core Web Vitals passing on mobile and desktop. Nothing was left for "later" — Google indexed a site that was already ready to rank.
Local + Entity SEO
Google Business Profile setup, consistent NAP across citations, and Person + Organization schema wired the brand to its founders and its market. Entity consolidation — one canonical identity across the website, GBP, LinkedIn, and third-party profiles — is what let a brand-new domain start earning knowledge-panel-adjacent visibility inside 90 days.
The Results
Why This Result Is Repeatable
None of the levers here are exotic. Programmatic + editorial content, correct schema, entity consolidation, and a clean technical foundation are table stakes. What's different is the operating model: a Fractional CMO John Frazee engagement layered AI systems onto that model so a small team could ship at agency-scale speed without agency-scale cost.
For the full architecture — the 9 AI systems, the data pipes, and the underlying stack — read the full technical case study on AI Agency San Antonio.
About the Author
John Frazee is a Fractional CMO and AI Marketing Consultant serving founder-led businesses across the United States. Founder of Love Marketing and SEO Agency LLC, co-founder of AI Agency San Antonio. 28 years of digital marketing operator experience. Guest lecturer at Texas A&M University. Book a discovery call.